A campaign called “You’re Due for a New Adventure” that promoted library usage and library card sign-ups was selected from 70+ projects as a winner of the American Library Association (ALA)'s John Cotton Dana Award for Library Public Relations.
This is the second time that Public Information Officer Mariesa Bus and Graphic Arts and Public Information Specialist Faith Stevens were selected for the award, following a prior win in 2022. Winning teams are provided with a $10,000 grant.
ALA issued a press release with this description of the winning entry:
“With creativity, dedication and collaborative spirit, the library set out to increase library card signups throughout their service area. The campaign's success is evident in the positive responses and enthusiasm expressed on social media, reflecting the impact the team has made on the community. The library’s efforts have resulted in increased program attendance, greater awareness of the library and the establishment of strong partnerships with various organizations and businesses. The team's dedication to showcasing the library's diverse offerings and reaching a wider audience has paid with an increase of 14.5% library card signups."
Bus and Stevens both began employment in 2019. Prior to TPL, they both worked for many years in the local nonprofit arts sector.
